A tale of an irregular juice package

There is a steady hype about delicacies in Japanese convenient stores. My discovery this week was not a sweet, but a juice in rather peculiar packaging.

Meet “tropical straight 100”. Ignoring my initial reaction (that was something along the lines of “are they selling prepackaged blood serum for vampires now?“), this is actually a juice made by tropical fruits, containing extracts from red pitaya and mango produced in Vietnam. This juice comes neither in bottle nor in a cardboard container, but in a plastic pack shaped as a mug. The puffy component on the right side functions as a handle to hold, while drinking from a hole in the left. Even though I’m not sure how this container is ergonomically helpful or if it’s a good suggestion considering the ecological impact of plastic, I appreciate the thought that went to its design. What do you think?

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